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Colorado
Press
Information for media about TEACH Colorado, the Centennial State’s partnership to recruit the next generation of teachers.
Press
Information for media about TEACH Colorado, the Centennial State’s partnership to recruit the next generation of teachers.

TEACH Colorado is a statewide initiative created to assist anyone considering teaching in Colorado.

On this page:

"Better Work Stories" PSA Assets

Download TEACH Colorado videos and radio spots for promotional purposes.

Teachers Have Better Work Stories

This broad media campaign highlights how the teaching profession is challenging, fulfilling and constantly evolving.

Message: Teaching requires you to be creative, innovative, collaborative and leverage your unique skills, background and passions every day.

Channels: Billboards, radio spots, TV PSAs, social media and display advertisements, and search engine marketing.

  • About the PSA Campaign

    Teachers Have Better Work Stories

    This broad media campaign highlights how the teaching profession is challenging, fulfilling and constantly evolving.

    Message: Teaching requires you to be creative, innovative, collaborative and leverage your unique skills, background and passions every day.

    Channels: Billboards, radio spots, TV PSAs, social media and display advertisements, and search engine marketing.

  • TV Spots

    Victory (60 seconds)

    "It was 1300 hours. My math class from 302 was in the trenches."

    Camping (30 seconds)

    "It was fourth period biology. ... Ms. Bell and I had them role-play a zombie virus outbreak."

  • Radio Spots

    Bird Calls (30 seconds)

    "I was taking my science class on a virtual reality bird-watching expedition."

    Better Work Stories (15 seconds)

    "Looking for a job worth talking about? Teaching is creative, collaborative, intellectually challenging, and every day is new."


    Date Night (60 seconds)

    “Te ves bien. ¿Qué tal el trabajo? Pues, estaba dando clase de cívica… “

    Bird Calls (30 seconds)

    “Estaba dando mi clase de ciencia con ayuda de una expedición en realidad virtual…“

    Better Work Stories (15 seconds)

    “¿Buscas un trabajo del que quieras hablar? Hazte maestro. Es un trabajo creativo y colaborativo que te reta intelectualmente.“

Says Colorado Education Commissioner Katy Anthes

“As a teacher, you can change lives every day by revealing the joy of reading to your students, exploring important scientific discoveries or opening up new exciting career paths. TEACH Colorado will be a one-stop shop to help anyone explore a fulfilling career as a teacher.”

Logos & Descriptions for Press Use

View and download TEACH Colorado logos and descriptions (full, 25-, 50-, 75-word versions).

Click a link below to download at full size.

  • TEACH Colorado Logos

    Click a link below to download at full size.

  • Full Description

    TEACH Colorado launched with a mission to increase the quality, quantity and diversity of the state’s teacher pipeline.

    Studies confirm that highly qualified teachers create the largest outcomes for students, and the benefits of a great teacher last throughout a student’s life. Yet, Colorado - like states across the nation - faces a teacher shortage. 

    According to Colorado Department of Education survey data for the 2018-19 school year, the state’s schools had to fill 7,773 teacher vacancies. Districts hired more than 900 long-term substitutes, retired teachers or emergency hires to fill the gap, while 264 positions remained unfilled all year. 

    This shortage hits particular subjects and rural areas the hardest, with special education experiencing the largest subject area shortage; small rural districts filled more than half of their teaching vacancies with long-term substitutes or other emergency hires. Compounding this issue, many districts struggle to find teachers who reflect the cultural and linguistic diversity of Colorado’s increasingly diverse student population.

    TEACH Colorado is a partnership among Colorado’s school districts, educator preparation programs, state agencies, and business and nonprofit groups to launch a comprehensive digital platform that recruits talented Coloradans into the teaching profession and provides the support they need to enroll in an educator preparation program.

    TEACH Colorado is led by Colorado Department of Education (CDE), Colorado Department of Higher Education (CDHE), Public Education & Business Coalition (PEBC), Colorado Education Initiative (CEI), and TEACH. Funding support is provided by the lead partners, Microsoft, Rose Community Foundation, Colorado Education Association, Boettcher Foundation, the Colorado Department of Labor and Employment, and Workforce Development Council. 
     

  • 25 words

    TEACH Colorado is a statewide initiative dedicated to creating the premier go-to resource for anyone interested in becoming a teacher.

  • 50 words

    TEACH Colorado, in partnership with a statewide public/private coalition, was created to assist anyone considering teaching in Colorado. As a statewide teacher recruitment initiative, TEACH Colorado employs both a broad media campaign and a robust web platform to support teacher candidates in their quest to become a teacher.

  • 75 words

    TEACH Colorado, in partnership with a statewide public/private coalition, was created to assist anyone considering teaching in Colorado. As a statewide teacher recruitment initiative, TEACH Colorado employs both a broad media campaign and a robust web platform to support teacher candidates in their quest to become a teacher. Popular services include free 1-on-1 coaching, teaching application checklists, fee reimbursements, end-to-end guides, and a scholarship database.

The Future Teacher’s One-Stop-Shop

TEACHColorado.org offers everything prospective teachers need to evaluate teaching and take steps towards licensure.

  • 1-on-1 expert advice
  • How-to guides for getting licensed
  • Teaching program application checklists
  • Fee reimbursements and scholarships
  • Customized email and text reminders
Explore Site

Press Releases & News

Read about TEACH Colorado in the press.

  • TEACH Colorado Press Release

    A partnership of Colorado’s school districts, educator preparation programs, state agencies, business community and nonprofit groups announces TEACH Colorado.

    Read the Release
  • Announcing TEACH Colorado

    Your ultimate resource for becoming a teacher in Colorado has launched!

    Read